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Post by Lollipop on Jun 21, 2006 20:20:01 GMT -1
Ok, GB and I had the idea of having a thread where we discuss more serious issues that are going on in the world today, instead of the more trivial topics we normally talk about (not that there's anything wrong with that!)
Every week we shall post a thread with a topic for us to discuss.
This week, we decided on the subject Sports stars in Advertising.
Do you like seeing them advertising products? Do you think, "well why are they doing that, they earn enough as it is playing sport!" Or do you like seeing a familiar face in the adverts? Do you think they are effective at in hepling companies sell their products to consumers?
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Post by Tony Yeboah's Lunchbox on Jun 21, 2006 20:31:02 GMT -1
There are a lot of implications with using sport stars in advertising especially if their image is tainted in anyway....companies have to be so careful who they use as more and more stars seem to have plenty of skeletons in the closet that get revealed, turn the positive image into a negative one thus damaging sales
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Post by mortontheblade on Jun 21, 2006 20:31:48 GMT -1
*plays devils advocate* if the companies are will to pay them to advertise their product, its fair dos, by me
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Post by Lollipop on Jun 21, 2006 20:33:00 GMT -1
There are a lot of implications with using sport stars in advertising especially if their image is tainted in anyway....companies have to be so careful who they use as more and more stars seem to have plenty of skeletons in the closet that get revealed, turn the positive image into a negative one thus damaging sales Exactly. Take the case with Vinnie Jones. He was advertising Barcardi, and then he got caught up in a fracas on board and aeroplane where he had been drinking. Barcardi quickly got rid of him and that's when companies started putting the 'Drink in moderation' warning on their adverts.
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Post by miz on Jun 21, 2006 20:34:06 GMT -1
If I was a sportsman, then I would do it...anything to get that little bit more money.
Sports stars advertising products would increase the popularity of the product. To some young people this could make them seem 'cool' to their friends as if you have a product that is associated to a famous sports star then it can become like a fashion item.
Having sports stars advertise products is very beneficial for the the company...as I said, it would increase in popularity.
I've basically just wrote a load of crap.
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Post by Golden_Boy™ on Jun 21, 2006 20:36:15 GMT -1
Some players take it to the extreme though, Pele advertising Viagra? He must have been hard up! Surely there is a level of honour in putting your name/face to something??
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Post by Lollipop on Jun 21, 2006 20:38:00 GMT -1
Some players take it to the extreme though, Pele advertising Viagra? He must have been hard up! Well, he was advertising Viagra!
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Post by mortontheblade on Jun 21, 2006 20:39:47 GMT -1
Some players take it to the extreme though, Pele advertising Viagra? He must have been hard up! Well, he was advertising Viagra! i thought this was serious
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Post by rich on Jun 21, 2006 20:39:49 GMT -1
well it does have an effect i guess me and my dad was watching the football and a shaver advert came on and my dad said 'dont bother getting me that for fathers day son, david beckham isnt advertising it!' people may moan about sports people getting money for adverts but the fact of the matter is, us discussing these issues is what the companies want, it shows we have noticed the advert
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Post by Golden_Boy™ on Jun 21, 2006 20:40:33 GMT -1
Some players take it to the extreme though, Pele advertising Viagra? He must have been hard up! Well, he was advertising Viagra! LOL, quality Lollipop!
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Post by Golden_Boy™ on Jun 21, 2006 20:40:58 GMT -1
Well, he was advertising Viagra! i thought this was serious Inadvertent meanings are ok Morton....
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Post by Lollipop on Jun 21, 2006 20:42:18 GMT -1
well it does have an effect i guess me and my dad was watching the football and a shaver advert came on and my dad said 'dont bother getting me that for fathers day son, david beckham isnt advertising it!' people may moan about sports people getting money for adverts but the fact of the matter is, us discussing these issues is what the companies want, it shows we have noticed the advert That's a good point, with reference to your dad. If a well known sports star, like Beckham was advertising a product, then the consumer is probably more at ease with the product they're advertising, particularly if the product is new on the market. We tend to trust it more if someone we are familiar with is involved with it.
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Post by rich on Jun 21, 2006 20:43:46 GMT -1
well it does have an effect i guess me and my dad was watching the football and a shaver advert came on and my dad said 'dont bother getting me that for fathers day son, david beckham isnt advertising it!' people may moan about sports people getting money for adverts but the fact of the matter is, us discussing these issues is what the companies want, it shows we have noticed the advert That's a good point, with reference to your dad. If a well known sports star, like Beckham was advertising a product, then the consumer is probably more at ease with the product they're advertising, particularly if the product is new on the market. We tend to trust it more if someone we are familiar with is involved with it. yep, spot on
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Post by Alex on Jun 21, 2006 20:44:11 GMT -1
Sometimes you can tell the power of the company as well, as if you have David Beckham advertising it, it must be a pretty big company, whereas if you have a not so recognisable player, then obviously the company has less power/money/market share.
As well as this, if a player is advertising, people think if the product is good enough for the player, it is good enough for me, and will then purchase the product.
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Post by Tony Yeboah's Lunchbox on Jun 21, 2006 20:44:54 GMT -1
There are a lot of implications with using sport stars in advertising especially if their image is tainted in anyway....companies have to be so careful who they use as more and more stars seem to have plenty of skeletons in the closet that get revealed, turn the positive image into a negative one thus damaging sales Exactly. Take the case with Vinnie Jones. He was advertising Barcardi, and then he got caught up in a fracas on board and aeroplane where he had been drinking. Barcardi quickly got rid of him and that's when companies started putting the 'Drink in moderation' warning on their adverts. I can understand companies wanting to do it especially with the stars who are currently popular and familar with the public because it does boost sales there is no doubt about that especially with the younger generation e.g kids wanting to wear the same nike boots as Mr Ronaldinho or Mr Rooney. Thing is they are gambling on this sports star being in the limelight for some time when it only takes a moment for everything to fall down like a pack of cards. Nike would go tits up if Rooney was in the news for failing a drugs test tomorrow. But then would an ordinary person attract you to the advertisement anyway?
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Post by Sterland (S4E) on Jun 21, 2006 20:46:20 GMT -1
Good shout guys! I'm up for a bit of this.. I think that the top sports people who earn the big bucks deserve everyting they get fron on and off field activities.. Achievements on the field of play have given them, as the top 0.00001 percent of their chosen path, the right to earn money that is higher than everyone else. Although people may think that is an obscene amount it is the same within any industry. The top people get paid more.. The essential difference is that although they are the best of the best at what they do they are also extremely marketable. This means that on top of the high salary they can sell the 'image' rights and make more. This cost is often offset to a club in the terms of the transfer fee within which they will still make a profit. A few classic examples are Alex Rodrigez from Texas Rangers (contract 7 years for 178 million bucks) to New York, Beckham to Real, we all know that one, Shaq to Miami..The list goes on....
British Gas , Oftel Cable and Wireless, BT also give their top people huge contracts and guaranteed golden handshakes but how many people walk round in a British Gas shirt with the cairmans name on the back? Saleable assets is what sports people are, and they are worth every penny.. In my opinion..
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Post by Alex on Jun 21, 2006 20:48:01 GMT -1
Good shout guys! I'm up for a bit of this.. I think that the top sports people who earn the big bucks deserve everyting they get fron on and off field activities.. Achievements on the field of play have given them, as the top 0.00001 percent of their chosen path, the right to earn money that is higher than everyone else. Although people may think that is an obscene amount it is the same within any industry. The top people get paid more.. The essential difference is that although they are the best of the best at what they do they are also extremely marketable. This means that on top of the high salary they can sell the 'image' rights and make more. This cost is often offset to a club in the terms of the transfer fee within which they will still make a profit. A few classic examples are Alex Rodrigez from Texas Rangers (contract 7 years for 178 million bucks) to New York, Beckham to Real, we all know that one, Shaq to Miami..The list goes on.... British Gas , Oftel Cable and Wireless, BT also give their top people huge contracts and guaranteed golden handshakes but how many people walk round in a British Gas shirt with the cairmans name on the back? Saleable assets is what sports people are, and they are worth every penny.. In my opinion.. Here here
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Post by Golden_Boy™ on Jun 21, 2006 20:49:20 GMT -1
So going by what people are saying: The bigger the player advertising the product; The bigger the company?
Why people are influenced by a more well known sportsperson is a perplexing one, its always the way it goes but why should it be like that? David Beckham isn't exactly a genius is he, he just does what he is told and gets on with the ad and reads from the auto cue, nothing hard!
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Post by Lollipop on Jun 21, 2006 20:50:05 GMT -1
Exactly. Take the case with Vinnie Jones. He was advertising Barcardi, and then he got caught up in a fracas on board and aeroplane where he had been drinking. Barcardi quickly got rid of him and that's when companies started putting the 'Drink in moderation' warning on their adverts. I can understand companies wanting to do it especially with the stars who are currently popular and familar with the public because it does boost sales there is no doubt about that especially with the younger generation e.g kids wanting to wear the same nike boots as Mr Ronaldinho or Mr Rooney. Thing is they are gambling on this sports star being in the limelight for some time when it only takes a moment for everything to fall down like a pack of cards. Nike would go tits up if Rooney was in the news for failing a drugs test tomorrow. But then would an ordinary person attract you to the advertisement anyway? Well, advertisments who don't use fanous people usually have a gimmick to attract attention to their product. Take for example that bloody Frosties advert. They've used that kid singing, i'm sure creators of the advert can see how annoying he is..but that's why they've used him..it gets people taliing about it. I agree with the fact that it is quite a risk to use them when it all go wrong in just one instant. Brylcreem were pissed off when Beckham shaved his hair off a few years ago!
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Post by Alex on Jun 21, 2006 20:51:08 GMT -1
So going by what people are saying: The bigger the player advertising the product; The bigger the company? Why people are influenced by a more well known sportsperson is a perplexing one, its always the way it goes but why should it be like that? David Beckham isn't exactly a genius is he, he just does what he is told and gets on with the ad and reads from the auto cue, nothing hard! As silly as it sounds, people are naive. They aspire to be just like David Beckham, and as daft as it sounds, they subconsciously think if they buy the product Becks is advertising, they might getting closer to getting to this aspiration.
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