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Post by Sterland (S4E) on Jun 28, 2006 22:18:07 GMT -1
Believe me I will... But it will have to wait as I am off for now.. Have another morning appointment that I do have to get to.. Take it you're not driving in the morning Ster! As not just a Geography Teacher but a bona fide Head of Geography in a large Comprehensive School I take great care to ensure that I am responsible for none of the actions of my students whatsoever. Go Caption that!
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Post by PASTIE on Jun 28, 2006 22:34:13 GMT -1
I wait with baited breath!
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Post by MRMILLWALL on Jun 29, 2006 2:09:51 GMT -1
Some players take it to the extreme though, Pele advertising Viagra? He must have been hard up! Surely there is a level of honour in putting your name/face to something?? Honour is down to the individual though GB.
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Post by magicskyblue on Jun 29, 2006 9:54:01 GMT -1
There are a lot of implications with using sport stars in advertising especially if their image is tainted in anyway....companies have to be so careful who they use as more and more stars seem to have plenty of skeletons in the closet that get revealed, turn the positive image into a negative one thus damaging sales Exactly. Take the case with Vinnie Jones. He was advertising Barcardi, and then he got caught up in a fracas on board and aeroplane where he had been drinking. Barcardi quickly got rid of him and that's when companies started putting the 'Drink in moderation' warning on their adverts. The people that make decisions within companies tend to be very timid when advertising their products. Bacardi could have scored big time if their next ad had featured Jones and made some reference to the fracas, suggesting that it's ok to drink alcohol but to do so responsible. It's particularly relevant to footy and to England considering the way some of our fans behave when they've had a drink or two. Years of draconian drinking laws have led to a juvenile attitude to alcohol. Advertisers could do more to help responsible drinking than simply putting a label on the ad.
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Post by Billy on Jun 29, 2006 9:54:34 GMT -1
morning Unc
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Post by magicskyblue on Jun 29, 2006 9:59:19 GMT -1
If I was a sportsman, then I would do it...anything to get that little bit more money. Sports stars advertising products would increase the popularity of the product. To some young people this could make them seem 'cool' to their friends as if you have a product that is associated to a famous sports star then it can become like a fashion item. Having sports stars advertise products is very beneficial for the the company...as I said, it would increase in popularity. I've basically just wrote a load of crap. If I was earning a footballer's average wage, I'd be in a position to advertise only what I actually used (especially if they gave me loads of freebies!). Don't want to sound self righteous, but I think it's dishonest and hypocritical to endorse something you have no interest in. I wouldn't work for a company I didn't support so why advertise it's products?
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Post by magicskyblue on Jun 29, 2006 10:05:53 GMT -1
That's a good point, with reference to your dad. If a well known sports star, like Beckham was advertising a product, then the consumer is probably more at ease with the product they're advertising, particularly if the product is new on the market. We tend to trust it more if someone we are familiar with is involved with it. yep, spot on Of course we do, that's why companies pay stars big bucks to endorse the product - but as I've said previously, I'd feel happier knowing that the star actually favoured the product - i.e. does Beckham actually use that razor? I'd rather him say 'Yep it just glides over me mug in a trice!' or perhaps have Mrs Becks say 'Duh, yeah me fanny don't get so much razor burn since he started using that razor like, y'know?'
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Post by magicskyblue on Jun 29, 2006 10:08:44 GMT -1
Some players take it to the extreme though, Pele advertising Viagra? He must have been hard up! Well, he was advertising Viagra! Was he actually advertising Viagra or endorsing a worthy cause that promoted enlightened discussion about impotence?
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Post by magicskyblue on Jun 29, 2006 10:12:17 GMT -1
Sometimes you can tell the power of the company as well, as if you have David Beckham advertising it, it must be a pretty big company, whereas if you have a not so recognisable player, then obviously the company has less power/money/market share. As well as this, if a player is advertising, people think if the product is good enough for the player, it is good enough for me, and will then purchase the product. Power/market share doesn't necessarily make the product better, it simply means the company is more ruthless in its tactics, persuasive in previous advertising campaigns, and its top people have fatter salaries
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Post by magicskyblue on Jun 29, 2006 10:15:47 GMT -1
Exactly. Take the case with Vinnie Jones. He was advertising Barcardi, and then he got caught up in a fracas on board and aeroplane where he had been drinking. Barcardi quickly got rid of him and that's when companies started putting the 'Drink in moderation' warning on their adverts. I can understand companies wanting to do it especially with the stars who are currently popular and familar with the public because it does boost sales there is no doubt about that especially with the younger generation e.g kids wanting to wear the same nike boots as Mr Ronaldinho or Mr Rooney. Thing is they are gambling on this sports star being in the limelight for some time when it only takes a moment for everything to fall down like a pack of cards. Nike would go tits up if Rooney was in the news for failing a drugs test tomorrow. But then would an ordinary person attract you to the advertisement anyway? Nike would NOT go tits up if Rooney failed a drugs test - they didn't when they hauled over the coals for exploiting the incumbents of Asian sweat shops Kate Moss had to take a breather from advertising while she depowdered her nose, now she's back at it (Virgin mobiles) like nothing ever happened........... it's called endorsement rehab
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Post by magicskyblue on Jun 29, 2006 10:23:07 GMT -1
Good shout guys! I'm up for a bit of this.. I think that the top sports people who earn the big bucks deserve everyting they get fron on and off field activities.. Achievements on the field of play have given them, as the top 0.00001 percent of their chosen path, the right to earn money that is higher than everyone else. Although people may think that is an obscene amount it is the same within any industry. The top people get paid more.. The essential difference is that although they are the best of the best at what they do they are also extremely marketable. This means that on top of the high salary they can sell the 'image' rights and make more. This cost is often offset to a club in the terms of the transfer fee within which they will still make a profit. A few classic examples are Alex Rodrigez from Texas Rangers (contract 7 years for 178 million bucks) to New York, Beckham to Real, we all know that one, Shaq to Miami..The list goes on.... British Gas , Oftel Cable and Wireless, BT also give their top people huge contracts and guaranteed golden handshakes but how many people walk round in a British Gas shirt with the cairmans name on the back? Saleable assets is what sports people are, and they are worth every penny.. In my opinion.. I agree that they are assets, but why are they worth every penny? Don't you feel that the paramedic who saves your life with emergency CPR is worth more than someone who entertains you by kicking a ball around for 90 minutes, especially when the latter are so unpredictable?
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Post by magicskyblue on Jun 29, 2006 10:29:22 GMT -1
As silly as it sounds, people are naive. They aspire to be just like David Beckham, and as daft as it sounds, they subconsciously think if they buy the product Becks is advertising, they might getting closer to getting to this aspiration. David Beckham is an advertisers dream. Men want to be him and women want to be with him. He's hot, athletic and good at what he does. Men DON'T want to be him, they want to be themselves, they just want the security of assuming that he actually does genuinely endorse the product. We need to be told to use this product or that. I pay no attention to who's selling the product. If it doesn't cost much I go cheap and take a gamble. If it costs a lot (say electronics, computers etc.) I read a review and decide whether what they say makes sense (hopefully there will be some expertise on display to convince me one way or the other)
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Post by magicskyblue on Jun 29, 2006 10:34:33 GMT -1
A lot of it has to do with the advert itself and not just the association with the 'star' that is advertising it. It also depends on the multimedia that you use to specify your target market.. For example there was a recent Nike advert with Ronaldhino hitting the bar for fun to test a pair of boots.. Clever... There was also Beckhams advert for Gillette with the cross on his face.. Both instantly recognisable and something to talk about.. Bet you the roles were not reversed though. No Beckham hitting the bar on Brazil TV or Ronaldhino shaving on English billboards... Marketing, tried and tested through core studies and test groups before we even get a sniff.. Ask Hulsey, I believe he does it for a living.. The Becks/Ronaldinho thing is interesting - would the largely white male population in this country take a black man seriously when advertising a lifestyle product? Would British blacks take Ronaldinho more seriously than Beckham, given that one is Brazilian and the other British? Would they taken Ian Wright more seriously?
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Post by magicskyblue on Jun 29, 2006 10:38:22 GMT -1
New DiscussionOk, following on from a fairly successful one last week, we are changing the topic to: Foreigners in Football.How do you feel they have effected our game? Should we restrict the amount a team can field? Your thoughts ladies & gentlemen are appreciated... Bollocks - didn't see the date. What a waste of half an hour.
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Post by magicskyblue on Jun 29, 2006 10:41:56 GMT -1
I'm in need of an exalt to cheer me up!
Hello Billy.
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Post by Main Admin Account on Jul 1, 2006 11:05:47 GMT -1
New DiscussionOk, following on from a fairly successful one last week, we are changing the topic to: Foreigners in Football.How do you feel they have effected our game? Should we restrict the amount a team can field? Your thoughts ladies & gentlemen are appreciated... Bloody Foreigners coming in taking our jobs and homes In all seriousness I think that the import impact on the English game has many different aspects involved from them earning X amount of pounds a week more than the English, rather British, players to their flair and passion they add to the game. At the big clubsPersonally I believe that our leagues are being to be overrun with Johnny Foreigner, look at Arsenal for example. They have 2(?) established British Players Ashley Cole and Sol Campbell. And if rumours are to be believe Sol is on his way to pompey or Turkey. Which Leaves One and Theo Walcott. Walcott is likely to be out on loan next season to a smaller premier league club. Then you look at someone just as big Like Chelsea. They have a number of British players plying trade at Stamford Bridge and they play week in week out. This shows that Mr Foreigner isnt always needed in a team to secure success. At the 'smaller' ClubsBy smaller I mean outside the Premiership. As we have seen at most of our clubs we do have a certain amount of imports from Barnsley to Leeds United Via Plymouth Argyle. Some are very successful in the leagues while some are not. This has been seen and more often than not seen in the dent in the wage bill, most recent would have to be Taribo West moving to Plymouth. When he signed he was rumoured to have turned down Benfica to join. When he was Unveiled the local press thought that he could bring class, style, and save the managers bacon. In fact he didnt the only thing he bought to plymouth was misery at a once great footballer and a dent in the wage bill. Seeing a once World Class footballer struggling for breath brings a lump to the throat not to mention the heart. Having been a 'hero' of mine while growing up to see him like that made me ashamed of him. Effect on the overall gameThe one thing that many British football fans would say is that the imports bring diving or as FIFA like to now call it 'simulation' into the once beautiful game. brought into British game in the 70s by argentinians (what a suprise) it has never left our game as more and more cultured footballers come into our game. especially in the last 6 years or so. Restrict the amount in one teamI think I speak for most when i say yes! Arsenal representing England in the Champions league last season was laughable. representing all countries but England would have been more appropriate. FIFA instead of cutting the number of teams in the premier league cut the amount of Johnny Forigners!
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Post by gtnffc on Jul 1, 2006 11:10:54 GMT -1
Playing Devil's Advocate here, but would you still be in favour of limits if a Russian Billionaire came to your club and was able to secure some of the best foreign players around with his personal fortune?
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Post by Main Admin Account on Jul 1, 2006 11:14:14 GMT -1
But Chelsea are not as huge a problem. they have established internationals from Britain and other great future british players.
However to answer your question no i wouldnt lol however if they stuck to the old rules of 3 foreign players to a team we wouldnt be questioning that would we
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Post by Main Admin Account on Jul 1, 2006 11:35:11 GMT -1
Jen and GB what do you think of the foreigners in the english game??
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Post by PASTIE on Jul 2, 2006 10:30:28 GMT -1
New DiscussionOk, following on from a fairly successful one last week, we are changing the topic to: Foreigners in Football.How do you feel they have effected our game? Should we restrict the amount a team can field? Your thoughts ladies & gentlemen are appreciated... Bollocks - didn't see the date. What a waste of half an hour. Not at all! See - I did come back and find you!
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