Post by officergroyman on Jan 7, 2008 22:02:03 GMT -1
The fast-food giant is taking on Starbucks by opening coffee bars in its 14,000 stores nationwide. Wall Street likes the idea. Here's why.
Would you like a cappuccino with your Big Mac? That might sound a little strange now, but McDonald's (MCD, news, msgs) is hoping its new specialty coffee bars boost sales and cut into Starbucks' (SBUX, news, msgs) business.
The fast-food giant plans to bring baristas and espresso machines to nearly 14,000 locations in the U.S. this year. Customers will be able to order lattes, mochas, ice-blended coffees and other specialty drinks.
It's all part of a company strategy to turn McDonald's from a grab-and-go fast-food chain into an order-and-stay restaurant where customers can surf the Internet and linger over coffee.
Whoa, I wonder if you'll be able to "SUPER SIZE" your Latte'. ;D